marketing

Ku'uwehi Hiraishi

Hawaiʻi’s second-largest shopping mall, Pearlridge Center is rebranding its buildings with Hawaiian names. As HPR’s Kuʻuwehi Hiraishi reports this may be part of a growing trend among Hawaiʻi businesses – but getting it right remains a challenge.

noe tanigawa
noe tanigawa

Honolulu is having an art moment.  The Honolulu Biennial is raising awareness, new construction is providing opportunities, and established businesses are realizing art’s marketing potential.  Without the benefit of traditional galleries, an alternative infrastructure has been preparing artists for this moment.  HPR’s Noe Tanigawa traces how choice pieces, many representing Hawai‘i’s  stories and culture, are appearing around town.

Bliss Lau/Jasmine Takanikos
Bliss Lau/Jasmine Takanikos

Today, everyone who uses social media is, in effect, creating an image and a brand; activities that used to be the domain of advertising agencies.  As new media platforms evolve, the old advertising models are falling away, reflecting personal and societal changes both in habits and attitudes. 

Jasmine Takanikos
Jasmine Takanikos

Today, everyone who uses social media is, in effect, creating an image and a brand; activities that used to be the domain of advertising agencies.  The next HPR ThinkSpot with the Honolulu Museum of Art focuses on two successful entrepreneurs, jeweler Bliss Lau and branding and marketing strategist Jasmine Takanikos, who will share tips on centering your brand, as an entrepreneur or as an individual.