local products

Tis’ the season to buy local. Campaigns encouraging holiday shoppers to support local businesses are in high gear. But for one of Hawai’i’s few remaining locally-owned grocery chains “buy local” is a year-round effort, and has been for nearly three decades. What started out as a strategy to help the local workforce transition after sugar plantations started shutting down has now become one of the most successful buy local campaigns in the islands. HPR reporter Ku’uwehi Hiraishi has this story.