Non-profits need solid market research as much as any business. New data on giving patterns are providing just that. Pacific Business News Editor in Chief A. Kam Napier has more.
The Hawaii Community Foundation has just released the 2015 edition of its “Hawaii Giving Study” and the results should be eye-opening for non-profit executives and the business leaders who sit on boards of directors.
Hawaii is a generous place. Nearly 66% of households statewide donate money to non-profits, while 93% give something, whether its money, donated goods or their time as volunteers.