Today, everyone who uses social media is, in effect, creating an image and a brand; activities that used to be the domain of advertising agencies. As new media platforms evolve, the old advertising models are falling away, reflecting personal and societal changes both in habits and attitudes.
This Hawai‘i Public Radio/ Honolulu Museum of Art Think Spot focuses on two successful entrepreneurs, jeweler Bliss Lau and branding and marketing strategist Jasmine Takanikos, who will share tips on centering your brand in this shifting environment, as an entrepreneur and as an individual.
ABOUT THE PRESENTERS
Bliss Lau’s jewelry design is rooted in the concept of jewelry as a physical experience—inspired by sensuality and structure. Throughout the evolution of her work, Bliss has juxtaposed dichotomous relationships—bold and delicate, bound and free, organic and linear—and embraced the interplay between them to create fluid and kinetic forms.
Raised in Honolulu and educated at Parsons School of Design, Lau is based in New York City where she draws inspiration from Anaïs Nin, M.C. Escher, and the elegant architecture of the Chrysler Building and Brooklyn Bridge.
Dedicated to supporting the next generation of designers, Bliss teaches workshops and classes throughout the world, including Centering Your Brand, a first-of-its-kind course at Parsons School of Design, created with co-teacher and brand strategist Jasmine Takanikos.
Jasmine Takanikos is the founder and CEO of Jasmine Takanikos Consulting Group, providing integrated marketing, branding and business development strategies to consumer lifestyle companies throughout the world. Founded in 2007, JTCG has worked with established brands and small businesses in such areas as integrated marketing, strategic planning, business development, creative direction, media planning and buying, and digital strategy.
Takanikos is also the creator of Brand Human, a global workshop and lecture series centered around the importance of building lasting relationships with one’s core constituencies via social media. Through analysis of social media, Takanikos aids in creating and cultivating online brand identities that align with clients’ offline objectives. Takanikos teaches Brand Strategy for Continuing Education at Parsons School of Design, and Brand Human at Pratt Institute.